Destination NSW

Destination NSW is the lead government agency for the New South Wales tourism and major events sectors. A major part of their role is to develop and deliver initiatives that drive visitor growth throughout the state contributing towards achieving the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

Destination NSW delivers the NSW First program dedicated to assisting tourism businesses around the State to develop, promote and sell their tourism products. The program includes face to face workshops and online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, with new events added to the calendar throughout the year.

Destination NSW has partnered with the Australian Tourism Export Council (ATEC) to provide free access for internationally-ready NSW tour, attraction and accommodation businesses to access three ATEC Host online learning modules: China Host, India Host and Accessible & Inclusive Host. The training programs show how to effectively attract and service visitors from key markets by being culture-ready, product and service ready and marketing and trade ready, plus how to work effectively with key travel distributors. All programs are online and self-directed; express your interest here. 

Destination NSW has partnered with Ecotourism Australia to provide free access to the pre-certification Strive 4 Sustainability Scorecard for eligible NSW visitor economy businesses. The free Strive 4 Sustainability Scorecard supports businesses to assess their current performance across the four pillars of sustainability: environmental impacts, socio-economic impacts, cultural impacts and sustainable management. Expressions of Interest opened on 23 June 2023. Places are limited - register here.

INBOUND STRATEGY WORKSHOPS
Destination NSW is hosting a series of practical Inbound Strategy Workshops designed to provide visitor economy businesses with the necessary steps to develop and sell export-ready products to international visitors via the inbound travel trade. The Inbound Strategy Workshop will suit visitor economy businesses, including accommodation, tours and activities and visitor attractions including wineries, distilleries, breweries and farm gates. Find out more and register.  

TOURISM AUSTRALIA

Tourism Australia (TA) is the Australian Government agency responsible for growing demand for Australia as a tourism destination, both in Australia and overseas. 

Tourism Australia can help build tourism business by providing free industry resources and specialist programs.